Released on = January 3, 2006, 11:13 am

Press Release Author = Lisa Eriksson/Rave Police Records

Industry = Entertainment

Press Release Summary = Amid decreasing CD sales, increasing consumer impatience,
and an on-demand internet economy, some music artists are switching the entire way
they make and release music to fans. Techno Squirrels\' latest release says goodbye
to the album format entirely and welcomes the iTunes reality of track-by-track
releases.

Press Release Body = Burbank, CA January 03, 2006 - Electronic music artists Techno
Squirrels will be releasing their latest music exclusively to the popular "MySpace"
Internet community on a song-by-song basis to satisfy a growing consumer preference
for frequent content over less-frequent quantity.

The January 10th debut, "Om Mani", marks their first exclusive release to the
digital community. "Our fans and customers don't want to wait a year or two between
album releases," says Ryan Harlin, one half of Techno Squirrels. "It's a trend the
whole music industry is experiencing right now."

Across all genres, artists have taken to decreasing the time between album releases
- from providing more frequent music videos for online streaming to releasing live
albums featuring new takes on older material.

Techno Squirrels, an electronic music duo from Los Angeles California and signed to
Rave Police Records, has convinced their label to take a gamble on a new strategy in
the music business. As a sales vehicle, they've taken their latest track to
MySpace.com, an extremely popular website among the music-buying public and one
which regularly outranks internet powerhouses like Google in page views.

"iTunes has proven that the era of the album is over. When customers have the
choice to purchase select songs from an LP release, it no longer makes sense to
group those 12-14 songs together," Harlin contends. "Because ultimately, you're
holding up the release of your 11 most recent songs until your 12th is done. It's
not good business in a song-by-song market."

Industry analysts hope this trend may curb the runaway success of often-illegal
music sharing software programs. While it seems almost futile now to ask a consumer
to pay the once standard price of 13.99 for a full CD album, the artist community is
hoping to strike a similar compromise with its audience - pay 99 cents 14 times for
the same content. The pay off? Fans won't have to wait anymore for their favorite
music. It's a deal Techno Squirrels is hoping their audience will appreciate.


Web Site = http://www.myspace.com/technosquirrels

Contact Details = contact: Lisa Eriksson
Office Phone: 818-567-0313
Email: press@ravepolice.com
Rave Police Records
P.O. Box 202
Burbank, CA 91503